Press Release Measurement

Valuable links plus media and audience statistics. Value-added information to help you measure your PR success. Quick access through Business Wire Connect.

Measurement is a key component of your PR campaign, and Business Wire provides you with three different free reports to help you gauge your ROI and your media strategy.

NewsTrak Reach: Distribution Details

The Reach report provides media statistics based on your circuit order. Pie-chart graphs show a breakdown of your news release circuit(s) by newspapers, television/radio, online, magazines and trades, financial community and other audiences. Your report also contains links to the specific media lists for your order.

NewsTrak Posting: Links to Your News

The Posting report provides a snapshot of your news as it appears on key portals and news sites reaching millions of Internet users. This report enables you to click through directly to your news release on each listed site.*

* Posting reports are generated only if our system locates a minimum of five postings on tracked sites within a fixed time after your news has been issued. Because posting times vary from site to site based on their internal systems, some sites may not have posted your news by the time your NewsTrak Reach report is generated.

NewsTrak Access: Online Viewership

The Access report shows consolidated viewership summaries from BusinessWire.com and from all BusinessWire.com-hosted news pages, as well as analysis of specific communities including Media and Analysts. The report also includes aggregate viewership counts from select third-party sites that offer BusinessWire.com-hosted news, including Google News and AltaVista.**

** Access reports are updated continuously for 30 days from the date your news is distributed.